It is incredible how many times I get a phone call saying "I want to create a new brand, can you help? I just need a logo!" or "all I need is 5 minutes of your time!" There is no such thing as "just a logo" and there is also no such thing as "only 5 minutes! when it comes to branding and design"
Many people are under the impression that branding is simply "logo design". Added to that, they think designing a logo is the easiest thing in the world! All you have to do is take a look at the quite amazing infographic below to get a little bit of an isight into how much effort and creativity it takes to build a brand.
Apart from anything else, the success of a brand isn't entirely down to the designer. It takes commitment, creative thinking and a lot of effort and consistency from the business itself in order to build a successful and effective brand. Most people take it for granted but it really is a quite a big deal to build a brand that won't fall to pieces.