Anti Bullying
​Initiative

Campaign  |  Social  |  Illustration

This campaign is an anti-bullying  solution aimed at 10 and 11 year old girls. Research showed that this group was just below the age of those who bully most. I chose this age group so as to “nip it in the bud”. The campaign adopted a “soft voice”, recognising that bullies  are likely to have personal issues. This voice would be more likely to encourage self improvement. The campaign also included a secret diary. This was designed to encourage the girls to think about self improvement which would in turn lead to better behaviour towards peers in school and at home.